Challenge accepted — Tom Eriksen

THE IDEA

Make the hard part of work the reason to join

Building a new industry takes a lot. We built Northvolt’s employer brand around what it gives you back.

By 2022, Northvolt had 4,500 people from 117 countries. We needed more of the right people to join, and more reasons to stay. When we talked to employees, the pattern was clear: people came for the mission. They stayed for the challenge. Northvolt asked a lot. But it offered something back: the chance to grow by taking on something difficult. That balance became Challenge accepted. We brought it to life through a manifesto, a film and an employer brand that stretched from the first job ad to the first day at work.

THE IDEA

Make the hard part of work the reason to join

Building a new industry takes a lot. We built Northvolt’s employer brand around what it gives you back.

By 2022, Northvolt had 4,500 people from 117 countries. We needed more of the right people to join, and more reasons to stay. When we talked to employees, the pattern was clear: people came for the mission. They stayed for the challenge. Northvolt asked a lot. But it offered something back: the chance to grow by taking on something difficult. That balance became Challenge accepted. We brought it to life through a manifesto, a film and an employer brand that stretched from the first job ad to the first day at work.

THE IDEA

Make the hard part of work the reason to join

Building a new industry takes a lot. We built Northvolt’s employer brand around what it gives you back.

By 2022, Northvolt had 4,500 people from 117 countries. We needed more of the right people to join, and more reasons to stay. When we talked to employees, the pattern was clear: people came for the mission. They stayed for the challenge. Northvolt asked a lot. But it offered something back: the chance to grow by taking on something difficult. That balance became Challenge accepted. We brought it to life through a manifesto, a film and an employer brand that stretched from the first job ad to the first day at work.