AUDI · CASE
Sandbox 2.0
Creative direction
AUDI · CASE
Sandbox 2.0
Creative direction
AUDI · CASE
Sandbox 2.0
Creative direction
THE IDEA
Shape your track in the sandpit. Get behind the wheel and race through it in VR.
Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or vast pools of mud. Once the track was scanned and rendered into a 3D model, you got to race through your own creation in VR — behind the wheel of an Audi Q5 driving simulator.
THE IDEA
Shape your track in the sandpit. Get behind the wheel and race through it in VR.
Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or vast pools of mud. Once the track was scanned and rendered into a 3D model, you got to race through your own creation in VR — behind the wheel of an Audi Q5 driving simulator.
THE IDEA
Shape your track in the sandpit. Get behind the wheel and race through it in VR.
Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or vast pools of mud. Once the track was scanned and rendered into a 3D model, you got to race through your own creation in VR — behind the wheel of an Audi Q5 driving simulator.
WALKTHROUGH
WALKTHROUGH
WALKTHROUGH
TVC
TVC
TVC
PRESS
“Take a ride in the coolest surroundings you can imagine.”
“Audi takes inspiration from your inner child.”
“Audi is tapping into the spirit of our inner child.”
PRESS
“Take a ride in the coolest surroundings you can imagine.”
“Audi takes inspiration from your inner child.”
“Audi is tapping into the spirit of our inner child.”
PRESS
“Take a ride in the coolest surroundings you can imagine.”
“Audi takes inspiration from your inner child.”
“Audi is tapping into the spirit of our inner child.”
RECOGNITION
It picked up a few things.
D&AD
Yellow Pencil
Cannes Lions
Gold
Cannes Lions
Silver ×2
Cannes Lions
Bronze ×2
Clio
Gold
Lovie Awards
Gold
RECOGNITION
It picked up a few things.
D&AD
Yellow Pencil
Cannes Lions
Gold
Cannes Lions
Silver ×2
Cannes Lions
Bronze ×2
Clio
Gold
Lovie Awards
Gold
RECOGNITION
It picked up a few things.
D&AD
Yellow Pencil
Cannes Lions
Gold
Cannes Lions
Silver ×2
Cannes Lions
Bronze ×2
Clio
Gold
Lovie Awards
Gold