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Audi Sandbox 2.0


Shape your track in the sandpit, get behind the wheel and race through it in VR.

Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or wast pools of mud. After the track was scanned and rendered into a 3D model, you got to witness your own creation in VR as you raced through it in a Audi Q5 driving simulator.

SCROLL DOWN

Audi Sandbox 2.0


Shape your track in the sandpit, get behind the wheel and race through it in VR.

Audi Sandbox invited you to shape your own racetrack in a sandpit. You could build huge jumps or wast pools of mud. After the track was scanned and rendered into a 3D model, you got to witness your own creation in VR as you raced through it in a Audi Q5 driving simulator.

VR installation

 

TVC

 

Quotes

Take a ride in the coolest surroundings you can imagine.   
TopGear logo

Audi takes inspiration from your inner child.
 
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Audi is tapping into the spirit of our inner child
 
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Awards


D&AD

Yellow pencil

Cannes Gold

Gold

Clio Gold

Gold

Cannes Silver

Silver (x2)

Bronze (x2)

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Gold

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FMTK


For the Swedish Armed Forces, BBH helped DDB pull together 578 years of knowledge to create the exercise app to end all exercise apps.

FMTK


For the Swedish Armed Forces, BBH helped DDB pull together 578 years of knowledge to create the exercise app to end all exercise apps.

APP SCREENSHOTS

 

Case Study

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Read to unlock


Läs Upp – an app that aims to get Swedish kids reading again

Together with the awesome people at King, we created a clever app that "tricked" children to read more. The app simply replaced  the screen lock  with popular children’s books. So the kids simply had to read a couple of pages to unlock the tablet.

Read to unlock


Läs Upp – an app that aims to get Swedish kids reading again

Together with the awesome people at King, we created a clever app that "tricked" children to read more. The app simply replaced  the screen lock  with popular children’s books. So the kids simply had to read a couple of pages to unlock the tablet.

APP SCREEN SHOTS

 

Case study

 

Awards


Silver

Gold

 

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Bringing Netflix to Europe!


North Kingdom created Netflix' first commercials outside the U.S. The adverts was aired in 6 countries during fall 2013.

Bringing Netflix to Europe!


North Kingdom created Netflix' first commercials outside the U.S. The adverts was aired in 6 countries during fall 2013.

So far Netflix had relied on tactical banners and ads. Not the best way to build trust for a still unknown brand. Our approach was to bring it down a notch and give the viewers a "break" during the commercial break. (You really have to see this ad squeezed in between toothbrushes and weightwatcher ads to appreciete the calmness it brings.)

The adverts was directed by Niklas Larson, 21 years young!

 

 
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Put Spacey in the right context


BACKGROUND
Netflix was unknown to Scandinavians. But almost everyone knew Kevin Spacey. So we thought: if you trust him you will trust Netflix enough to try it one month for free.

OUR APPROACH
1) House of cards is a political drama.
2) People who are into political drama are into political news.
3) Let's advertise where there are political news!

SOLUTION
Take over the first page of politiken.dk - Denmark's most influential daily.

Put Spacey in the right context


BACKGROUND
Netflix was unknown to Scandinavians. But almost everyone knew Kevin Spacey. So we thought: if you trust him you will trust Netflix enough to try it one month for free.

OUR APPROACH
1) House of cards is a political drama.
2) People who are into political drama are into political news.
3) Let's advertise where there are political news!

SOLUTION
Take over the first page of politiken.dk - Denmark's most influential daily.

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Walkthrough

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Comviq: App Store


It's November 2009 and Farfar is faced with the daunting task of promoting a bunch of content services offered by Comviq, Sweden's super-cheap mobile operator. The services are of the outdated kind; expensive music, crappy "TV" and some pretty okay mobile games - if you don't have an iPhone.


Lucky for us, not many of Comviq's costumers own a iPhone. Not because they don't want one but because they can't afford one. At Farfar, we decide to turn this collective yearning for cool apps into something fun: the Comviq App Store. A low-budget, ironical take on the original from Cupertino. Headed by two "scientists", the App Store not only showcases real services but also very experimental apps, bringing the telecom company very close to the edge of complete insanity.

Comviq: App Store


It's November 2009 and Farfar is faced with the daunting task of promoting a bunch of content services offered by Comviq, Sweden's super-cheap mobile operator. The services are of the outdated kind; expensive music, crappy "TV" and some pretty okay mobile games - if you don't have an iPhone.


Lucky for us, not many of Comviq's costumers own a iPhone. Not because they don't want one but because they can't afford one. At Farfar, we decide to turn this collective yearning for cool apps into something fun: the Comviq App Store. A low-budget, ironical take on the original from Cupertino. Headed by two "scientists", the App Store not only showcases real services but also very experimental apps, bringing the telecom company very close to the edge of complete insanity.

TV Commercial

 

Web Site (walkthrough)

 
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Comviq: 19000 flagship stores


Building 19,000 flagship stores for a dirt cheap cell company.

Almost every news stand, hot dog joint, tabac and bookie in Sweden waves a stupid flag with a dog on it. It’s to tell people where to top-up their Comviq prepaid phones. Comviq is cheap. Comviq can’t afford any swanky concept stores. But since 19,000 stores already wave the Comviq flag, why not turn each and everyone into a flagship store?

Comviq: 19000 flagship stores


Building 19,000 flagship stores for a dirt cheap cell company.

Almost every news stand, hot dog joint, tabac and bookie in Sweden waves a stupid flag with a dog on it. It’s to tell people where to top-up their Comviq prepaid phones. Comviq is cheap. Comviq can’t afford any swanky concept stores. But since 19,000 stores already wave the Comviq flag, why not turn each and everyone into a flagship store?

 

TV Commercial

 

Outdoor

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Comviq Borrow Buddy


Experience the joy of calling for free

Comviq the prepaid cell company, is dirt cheap. So cheap it’s FREE to call within the network. Everyone’s happy, except the poor kids outside the network. Nobody calls them.

Enter Comviq Borrow Buddy. A super-fun LIVE show where a bunch of celebs equipped with Comviq phones do the talking for you. Finally the kids without Comviq can get into the game! Amazing results! BIG impact on sales! 

Comviq Borrow Buddy


Experience the joy of calling for free

Comviq the prepaid cell company, is dirt cheap. So cheap it’s FREE to call within the network. Everyone’s happy, except the poor kids outside the network. Nobody calls them.

Enter Comviq Borrow Buddy. A super-fun LIVE show where a bunch of celebs equipped with Comviq phones do the talking for you. Finally the kids without Comviq can get into the game! Amazing results! BIG impact on sales! 

Case Study


Example Calls

Example call 2


Awards

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Winner

 
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Nokia Unloader


Send boring documents on an exciting journey!

Work, don’t you just love it? Now thanks to the pocket-size technology of Nokia E71, work has moved from the office to you house, your backyard, your fishing trip. Isn’t incredible?

Guess not. Okay, to prove that Nokia is still on your side we gave you more than the tools to read email. We also showed you how to deal with them. Enter the Unloader – a machine designed to take the frustration out of every boring email or document ever sent at you. 

Nokia Unloader


Send boring documents on an exciting journey!

Work, don’t you just love it? Now thanks to the pocket-size technology of Nokia E71, work has moved from the office to you house, your backyard, your fishing trip. Isn’t incredible?

Guess not. Okay, to prove that Nokia is still on your side we gave you more than the tools to read email. We also showed you how to deal with them. Enter the Unloader – a machine designed to take the frustration out of every boring email or document ever sent at you. 

Walkthrough

 

Case Study

 

Awards

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Grand prix

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Grand Prix

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Gold

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Björn Borg: Peace on Earth


How to turn a promotion campaign into a global peace keeping mission!

Björn Borg Underwear is from Sweden. And you know what? Swedes are a bit naive. At Farfar, we took this blue-eyed attitude and turned it into great marketing. With Peace on Earth we exported one of Sweden's finest traits: staying out of war. The plan was simple: Collect people's wornout underwear and send them to a warmonger of your choice.

Björn Borg: Peace on Earth


How to turn a promotion campaign into a global peace keeping mission!

Björn Borg Underwear is from Sweden. And you know what? Swedes are a bit naive. At Farfar, we took this blue-eyed attitude and turned it into great marketing. With Peace on Earth we exported one of Sweden's finest traits: staying out of war. The plan was simple: Collect people's wornout underwear and send them to a warmonger of your choice.

Website

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PRINT / In store

 

Mission statement

 

1st delivery to president Bush

 

Awards

Silver

Silver

Silver

Silver

Shortlist

Shortlist

Silver

Silver

 
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Stockholm the Musical


The world's most personal musical is all about you

Every Stockholmer have a crush on England. But how do we convince the Britons that this is the case? Me and Nicke thought maybe a song might make them understand. 

Stockholm the Musical


The world's most personal musical is all about you

Every Stockholmer have a crush on England. But how do we convince the Britons that this is the case? Me and Nicke thought maybe a song might make them understand. 

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Awards


GOLD

Gold

GOLD

Gold

GOLD

Gold

WINNER (x3)

Winner (3x)

 

Walkthrough

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Saab Aero X


Influencing the look of the most beautiful Saab ever

The site was built to create interest in the Saab Aero X concept car - a concept from Saab presenting a vision for coming cars and also for strengthening the brand. As only one prototype exists, for most people, the website provides the only opportunity to see the car. The site therefore had to let the user explore the Aero X in great detail, both the exterior and interior. The main feature of the car, the unusual opening, became also the main focus on the site. The aim was that the site should be executed in an as unique and innovative way as the car itself. The car was placed in a hangar, where the user could explore the exterior and interior of the car by navigating through a 3D film with a slider navigation. The user could also explore certain features in greater details by interacting in the film.

Saab Aero X


Influencing the look of the most beautiful Saab ever

The site was built to create interest in the Saab Aero X concept car - a concept from Saab presenting a vision for coming cars and also for strengthening the brand. As only one prototype exists, for most people, the website provides the only opportunity to see the car. The site therefore had to let the user explore the Aero X in great detail, both the exterior and interior. The main feature of the car, the unusual opening, became also the main focus on the site. The aim was that the site should be executed in an as unique and innovative way as the car itself. The car was placed in a hangar, where the user could explore the exterior and interior of the car by navigating through a 3D film with a slider navigation. The user could also explore certain features in greater details by interacting in the film.

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3 - Worth fighting for


Two girls fight it out over a phone.

Realistic? No.

Beautiful? Perhaps.

3 - Worth fighting for


Two girls fight it out over a phone.

Realistic? No.

Beautiful? Perhaps.

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Awards

LIA

LIA

Gold

Cannes Cyberlions

Cannes Cyberlions

Gold

Favorite Website Award

Favorite Website Award

Site of the day


 

Walkthrough

 

Exclusive behind the scenes footage!

That's me in the corner. That's me in the spot—light…

That's me in the corner. That's me in the spot—light…

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Saab: Infinite Drive


Car ads. Don't you just love them? Always this focus on product, product, product. The new, shining, seemingly driverless car gunning its way through a tight hairpin or speeding through the salt lake desert, very close to the speed of sound.

With Infinite Drive we took the opposite approach. Instead of the outside we started with the inside. Not the inside of the car, but the inside of you. What passes through your mind as you drive a car? Well, if you're a Saab owner, you're a different breed, so naturally the thinking should reflect that.

The result was an everlasting, never-ending, introvert journey behind the wheel of a Saab 9-3 Convertible. But back in 2004 bandwidth was still a scarce resource. So to make this joy ride last forever, we looped the scenes. In the end we decided to loop the story as well, something that wasn't done before. Ikea Dream Kitchen and Philips Carousel would soon follow…

Saab: Infinite Drive


Car ads. Don't you just love them? Always this focus on product, product, product. The new, shining, seemingly driverless car gunning its way through a tight hairpin or speeding through the salt lake desert, very close to the speed of sound.

With Infinite Drive we took the opposite approach. Instead of the outside we started with the inside. Not the inside of the car, but the inside of you. What passes through your mind as you drive a car? Well, if you're a Saab owner, you're a different breed, so naturally the thinking should reflect that.

The result was an everlasting, never-ending, introvert journey behind the wheel of a Saab 9-3 Convertible. But back in 2004 bandwidth was still a scarce resource. So to make this joy ride last forever, we looped the scenes. In the end we decided to loop the story as well, something that wasn't done before. Ikea Dream Kitchen and Philips Carousel would soon follow…

Walkthrough

 

Awards

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Gold

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Site of the month

 
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Awards & Honors


This is the complete list of honors, nominations, shortlist and awards that I can recollect having received. Maybe there is a few more out there, but if I can't remember them, clearly they can't be that important

Awards & Honors


This is the complete list of honors, nominations, shortlist and awards that I can recollect having received. Maybe there is a few more out there, but if I can't remember them, clearly they can't be that important

CANNES LIONS

2017 – Gold, Audi Sandbox2.0
2017 – Silver(x2), Bronze(x2), Audi Sandbox 2.0
2006 – Gold, Stockholm the musical
2005 – Gold, 3 - Worth fighting for
2004 – Gold, Saab Infinite Drive
2004 – Bronze, Between friends

GUNN REPORT

2010 – Digital Agency #3
2009 – Digital Agency #5
2008 – Digital Agency #4
2007 – Digital Agency #1

CLIO

2017 – Gold, Audi Sandbox 2.0
2008 – Shortlist, Bjorn Borg
2008 – Shortlist, Bjorn Borg
2007 – Shortlist, Stockholm the musical banner
2007 – Shortlist, Stockholm the musical

CRESTA AWARDS

2009 – Grand prix, The Unloader
2009 – Shortlist, The Unloader banner
2008 – Shortlist, Björn Borg
2008 – Shortlist, Peace on earth
2007 – Winner, Stockholm the musical banner 

D&AD

2017 – Yellow Pencil, Audi Sandbox 2.0
2007 – Nomination (In-book entry), Stockholm the musical

EUROBEST

2009 – Bronze, Comviq live
2008 – Gold, The Unloader
2006 – Silver, Stockholm The Musical
2006 – Silver, Stockholm The Musical Banner
2004 – Shortlist, The shower (TVC)

EPICA

2016 – Gold, Read to unlock
2009 – Grand Prix, The Unloader
2008 – Bronze, Bjornborg.com
2006 – Bronze, Stockholm the musical

GULDÄGGET
(The creative awards show in Sweden)

2017 - Silver, Read to unlock
2009 – Silver, Peace on earth
2008 – Silver, Bjorn Borg
1999 - Silver, Hitta bubblan
1999 – Silver, Sabba festen!

ONE SHOW AWARDS

2009 – Shortlist, The Unloader
2008 – Silver, Bjorn Borg
2007 – Gold, Stockholm the musical banner
2007 – Shortlist, Stockholm the musical

LONDON INTERNATIONAL AD AWARDS

2006 – Gold, Stockholm the musical
2005 – Gold, 3 - Worth fighting for

The Lovies AWARDS

2017 – Gold, Audi Sandbox 2.0

WEBBY AWARDS

2010 - Winner, Comviq Borrow buddy
2009 – Nomination, The Unloader
2008 – Honoree, Peace on earth
2008 – Honoree, Bjorn Borg
2007 – Winner, Stockholm the Musical banner
2007 – Winner, Stockholm the Musical banner (People’s choice)
2007 – Winner, Stockholm the Musical (Business to consumer)

THE FWA

2017 – SOTM Audi Sandbox 2.0
2017 – SOTD Audi Sandbox 2.0
2016 – SOTD, Ailet
2009 – SOTD, The Unloader
2008 – SOTM, bjornborg.com
2007 – SOTD, bjornborg.com
2006 - FOTD Saab Aero X
2005 - FOTD 3 – Worth fight for
2004 – FOTD Saab Infinite Drive
2003 – SOTD Saab Aero 9-3