Influencing the look of the most beautiful Saab ever
The site was built to create interest in the Saab Aero X concept car - a concept from Saab presenting a vision for coming cars and also for strengthening the brand. As only one prototype exists, for most people, the website provides the only opportunity to see the car. The site therefore had to let the user explore the Aero X in great detail, both the exterior and interior. The main feature of the car, the unusual opening, became also the main focus on the site. The aim was that the site should be executed in an as unique and innovative way as the car itself. The car was placed in a hangar, where the user could explore the exterior and interior of the car by navigating through a 3D film with a slider navigation. The user could also explore certain features in greater details by interacting in the film.