BACKGROUNDNetflix was unknown to Scandinavians. But almost everyone knew Kevin Spacey. So we thought: if you trust him you will trust Netflix enough to try it one month for free.
OUR APPROACH1) House of cards is a political drama.2) People who are into political drama are into political news.3) Let's advertise where there are political news!
SOLUTIONTake over the first page of politiken.dk - Denmark's most influential daily.