Building 19,000 flagship stores for a dirt cheap cell company.
Almost every news stand, hot dog joint, tabac and bookie in Sweden waves a stupid flag with a dog on it. It’s to tell people where to top-up their Comviq prepaid phones. Comviq is cheap. Comviq can’t afford any swanky concept stores. But since 19,000 stores already wave the Comviq flag, why not turn each and everyone into a flagship store?